The Woman’s Fight

Guest Post by Jody Mahoney

Photo from TechWomen Trip to Washington, D.C.

I am travelling through Morocco with the TechWomen delegation. I’ve visited small villages where women are the predominant earners, struggling to find distribution channels for their work. We teach them ecommerce, packaging, marketing, competition. Unable to ask their own product questions—the village men are the voices we most often hear—these women genuinely want to move their products into broader distribution. We describe Etsy, PayPal, eBay, leave materials, links and business cards. But I keep thinking, why can’t they learn to develop iPhone or Droid apps? Teach them
Google’s app builder. The younger women are not afraid.

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